In What's Mine is Yours: The Rise of Collaborative Consumption, authors Rachel Botsman and Roo Rogers delve into the culture of sharing seeping into all areas of our lives.
It’s been a long time coming but the concept of “collaborative consumption” behind old-school libraries and rummage sales is poised to take mainstream society by storm. In What’s Mine is Yours: The Rise of Collaborative Consumption, authors Rachel Botsman and Roo Rogers delve into the culture of sharing seeping into all areas of our lives – a green living model with all sorts of eco-friendly implications.
During an interview with Treehugger, Botsman notes a number reasons collaborative consumption ranks high on the list of good green ways to cut your carbon footprint.
Collaborative consumption:
* Reduces the production of goods
* Encourages products designed for longevity
* Better utilizes the full-potential of our assets
* Generates less waste
Botsman also touches on the way collaborative consumption will change the way we think and feel about ourselves and our lives:
“Big picture (and I am talking in 10-20 years time), I think we will see the way we measure ‘wealth’, ‘growth’ and ‘happiness’ being completely redefined. We are already seeing countries such as the UK, Canada and France looking at reinventing measures beyond GDP that give a picture of the holistic well-being of a nation. As Sarkozy commented, “So many things that are important to individuals are not included in GDP.”
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