Though it smacks of an obvious disconnect between what Facebook asks of its users, and what its asks of itself, the social networking behemoth is launching a new app to help users be more energy efficient. This development is in spite of Facebook’s plan to run its new Oregon data centre on coal-generated electricity.
Facebook is partnering with the National Resources Defense Council (NRDC) and Opower to give Facebook users an app that will allow you to:
- More easily track your home energy consumption
- Compare your energy use with that of friends and other Facebook users
- Compare your energy use with the national average for homes similar to yours
- Learn from energy consumption tips inspired by NRDC expertise
The technology that enables Facebook to offer this app is provided by Opower, an organization that partners with dozens of utility companies nationwide. Opower provides utility customers with tools for better tracking and impacting their energy consumption.
